MSK is a society of members operating under Section 10 of the Society’s Act. As a non-profit making organization, MSK is committed and focused on the teaching of good marketing practice.
MSK has been conducting courses for marketing practitioners since 1978 and our alumni now reads like a who is who in marketing. Our lecturers are required to have had a successful stint as Brand, Marketing and or Sales Managers in established organizations, in addition to solid academic credentials.
MSK has, through its membership and associations, a comprehensive list of thorough professionals. Please approach us to conduct an independent/impartial audit of how well your marketing and sales function is being run. The audit may further give rise to further consultation, and or in house seminars/workshops.
Course in Introduction to Sales and Marketing
Sales and marketing have long gone hand in hand as subject fields. ``Sales'' is often regarded as an integral tool for the successful marketing of any product or service. The fact is that no matter how good the companys' marketing, until a sale takes place, there is no income!
The Course in Introduction to Sales and Marketing provides students with a background to the field of marketing and specific skills in selling. The two modules in this course address the following key areas:
- Marketing fundamentals
- Relationship marketing
- Customer behaviour
- Market segmentation and positioning
- Sales techniques
- Customer identification and profiling
- Presentation skills
- Communication skills
Modules:
- PISM01V: Introduction to Marketing
- PISM02W: Sales Principles
Duration
Six months |
